Eastmen Chemical Co., Ltd

Market prospects

　　Since reform and opening up, China's construction decoration industry has played an important role in national economy and social life, and become one of the industries that gain the high attention of the whole society. In 2003, China's construction decoration industry realized a project value of 800 billion yuan, among which various public works building decoration project value reached 350 billion yuan, and residential decoration project value reached as much as 450 billion yuan. In accordance with requirements of China's per capita housing development planning, per capita urban housing should reach 32 square meters in 2020, that is, during 2003-2020, urban residential area will reach 14 billion square meters, and the current housing stock of 11 billion square meters will enter a period of maintenance. The decorative residential market will continue to expand.

Over the last decade, interior decoration has been raised to a new level, and people have cultivated a richer aesthetic taste, advocating return to the nature. People would like to form a color transition on the traditional plain wall, which requires an embodiment of human emotions in modern construction, as well as the culture and history. With the development of the times and constant improvement of people's standard of living, people are no longer satisfied with traditional ordinary and monotonous latex paint, so wall art paint—a paint that can fully express human emotions gets more attention from people. As we all know, the entireness of construction is the wall, which is 3.5 times than the construction area. This means that China's paint will have a market of 80 million square meters each year. But at present, what is used mostly is the traditional latex paint, followed by wallpaper, marble, glass, cultural stone, and wall art paint, etc. According to the data, marble and glass account for 1/10, wallpaper accounts for 1/10, and wall art paint accounts for only 1/100, so it has a long way to go. Of course, the demand of wall art paint will increase rapidly. From the interior decoration projects, many owners choose wall art paint, so the proportion of wall art paint is increasing gradually in some large decorative projects, such as: Shenzhen Xilailin Hotel interior decoration project with a total amount of 50 million yuan, among which wall art paint accounts for more than 10%.

A huge market, the cradle of wealth! What will you do facing a rare opportunity?

　Ye Rutang, former Vice Minister of the Ministry of Construction, said: Over about twenty years of development, China's urban housing construction, in particular, town housing construction has formed a certain scale. The state has defined the housing construction as a new economic growth point and an important industry. Following the wallpaper, latex paint, tiles and other decorative materials, at present, a "wall art paint boom" is raising rapidly. It is predicted by experts that after nearly two decades of market competition, the domestic paint market will enter a new era of personalized and high-level decoration.

In modern home decoration, paint is the most popular wall decoration material, which plays an irreplaceable role than other materials. With the gradual diversification of paint, ever-changing colors, and multicolored sculpture, the modern home environment is becoming more and more colorful and personalized, showing the owners’ preferences and tastes. As wallpaper and cloth have shortages in physical and chemical properties, they can not withstand the years test, and their markets is gradually shrinking. In interior decoration market, various brands confront main obstacles because of their monotone color and pattern. But Eastmen wall paint is timely filling gaps in the market and has broad market prospects.